In a remarkable development that signifies a new era for both the luxury and sports industries, Liberty Media has secured a 10-year global partnership with LVMH (Moët Hennessy Louis Vuitton), one of the world’s most prestigious luxury brands. This partnership, reportedly valued at an astonishing $1 billion, is set to commence with the 2025 Formula
Racing
Nicolas Lapierre, a distinguished name in the world of motorsport, has officially announced his retirement from active racing, declaring that he will now devote his energy to his role as the leader of Cool Racing. The decision, conveyed through a heartfelt video on social media, signifies a major shift for the 40-year-old Frenchman, who leaves
The racing world is witnessing a significant upheaval as 23XI Racing and Front Row Motorsports have taken a bold step by filing a joint lawsuit against NASCAR. This legal action alleges that NASCAR is operating under “anti-competitive and monopolistic” principles, effectively curtailing the potential for fair competition within the sport. Their refusal to sign a
In the aftermath of the pandemic, Formula 1 (F1) organizers are grappling with a shifting landscape in fan engagement. The thrilling races once synonymous with sold-out stadiums are now complemented by additional attractions, such as concerts and family-friendly activities, to entice attendees. With consumers facing tighter budgets and heightened expectations for entertainment, race promoters are
Valentino Rossi, a name synonymous with motorcycle racing brilliance, is set to embark on an intriguing new path in the motorsport world. This upcoming November, Rossi will make his debut driving the BMW M Hybrid V8 in a rookie test session as part of the World Endurance Championship (WEC) in Bahrain. The inclusion of this
The Intriguing Case of Alex Rins: A Façade of Confidence Amidst the Shadows of Doubt In the high-octane world of motorsport, few stories are as captivating as that of Alex Rins. His journey is a blend of triumph and adversity that keeps fans on the edge of their seats. After a devastating accident at Mugello,